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Legal Notices

We, the Operators of this Website, provide it as a public service to our users.

Please carefully review the following basic rules that govern your use of the Website. Please note that your use of the Website constitutes your unconditional agreement to follow and be bound by these Terms and Conditions of Use. If you (the "User") do not agree to them, do not use the Website, provide any materials to the Website or download any materials from them.

The Operators reserve the right to update or modify these Terms and Conditions at any time without prior notice to User. Your use of the Website following any such change constitutes your unconditional agreement to follow and be bound by these Terms and Conditions as changed. For this reason, we encourage you to review these Terms and Conditions of Use whenever you use the Website.

These Terms and Conditions of Use apply to the use of the Website and do not extend to any linked third party sites. These Terms and Conditions and our Privacy Policy, which are hereby incorporated by reference, contain the entire agreement (the “Agreement”) between you and the Operators with respect to the Website. Any rights not expressly granted herein are reserved.

Our Terms & Services agreement is written for Coolhunters, not for lawyers. However, there are some things you have to keep in mind. If you create an account, you have read and agreed to the following points.

  1. 1. We will never ever use your data for other things than research purposes. Your data is stored safely and Science of the Time does not intend to sell it. If we are forced by law, however, we will cooperate.
  2. 2. Signs & Seeds is a serious and mostly happy community. We can handle a lot. Do not violate ethic and/or law enforcement codes by uploading explicit material. We will remove it immediately and ban you from our systems for life. If necessary, we will take legal action as well.
  3. 3. As said, we are a serious community. Do not bother your fellow Coolhunters with spam of any kind. We will remove you from our systems..
  4. 4. Signs & Seeds is above all a research community. That means we mention sources and do not upload material that is not ours. Always mention your source. Take screenshots, quote and do not copy text. Science of the Time can and will not be held responsible for your copyright infringement.

Alright! For now: happy hunting!

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Are you having problems using Signs & Seeds? The answer could be more close than you think. Keep in mind that this is a BETA version, it may be buggy from time to time. Sometimes refreshing a page could solve your problems miraculously. The desktop version is nearly optimized, the mobile version is workable. We thank you for your understanding and your feedback.

1. S&S is not functioning right
Signs & Seeds is a new tool. Make sure you have the most updated version of your webbrowser, this could solve the problem.

2. My example can not be published.
Make sure you’re logged in. Your workspace will be reassigned to you if you’re involved in any of our projects. If you’re new and not involved in any of our research projects you can upload your first examples to open projects (public) or drafts (your own workspace).

3. My pictures are not accepted
Resize your picture ( We have a limited size in order to maintain S&S’s working speed. Make sure you use the common format for your pictures like .jpg or jpeg.

4. I’m uploading and I can’t proceed to step 2.
Did you upload your picture?

5. I’m uploading and I can’t proceed to step 3.
Did you fill in all the required fields?

6. I’m uploading and I can’t draft or publish my example.
Did you fill in all the required fields? Make sure you tag, categorize and select a sign.

7. No, that didn’t work for me.
If these answers were not satisfying and you’re still facing problems, please contact us at We will try to come back to you with a solution a.s.a.p.!

Signs & Seeds

is Science of the Time’s sign research tool, divided into two parts:

In Create you can submit your own ideas.
In Explore you can read some of the best examples selected by our Coolhunters.

Why Signs & Seeds?

This tool is designed to help you document, analyse and interpret the signs that exist all around you. It can also help you gather seeds together with fellow Coolhunters.

Signs stands for Signs of Cool. These are the things you as a Coolhunter identify as important.

Seeds stands for Seeds of Cool. You will not operate solely in this process. If you’re involved in one of our projects you will plant seeds along with other Coolhunters. Eventually you will harvest new lines and ideas, and this is the first step in finding and creating new signs. If you’re new to the field of sign research, you can join us in ‘open projects’. Submit your examples here to interact with Coolhunters from around the globe!

Why do we use the word Cool?

You might be right about this one. Cool has been the centrepiece of our sign research for more than thirty years. We chose this word for numerous reasons. For one, it is a universal word. A potential misunderstanding is that we use it to define what is hip and signy. For sure, there are loads of places on the web where you can find the newest hypes. Yet we distance ourselves from that. Hypes are interesting, but superficial. We are looking for the true meaning behind the examples we spot. That said, this does not imply that we don’t appreciate a good novelty.

“Cool was cool decades ago.”

Cool in our vision means

‘attractive and inspiring with future growth potential.’

That is why the examples you can find here are divided into three parts.

  • - What it is
  • - Why it is Cool
  • - Why it has Future Growth Potential

Many people claim they can foretell the future. For all we know, they are wrong. Nobody is capable of such prophecies. What one can do is identify the most important signs happening right now to create a better view on what is coming. That is where our Coolhunt methodology comes in hand. We call the process of sign research Science of Cool. Being a Coolhunter means you study the world 24 hours a day, 7 days a week, 365 days a year. Still, you won’t be able to do this on your own. Analysing and interpreting well-documented examples from other experts is key if you want to understand what is happening now as well as in the future.

Want to read more about Coolhunting?

Have a look at Science of the Time’s Coolhunt Methodology: 11 steps you have to take if you want to become a good Coolhunter.

About Science of the Time

Science of the Time is a sign research & innovation agency, based in the Netherlands. We work with a network of spotters and experts in various fields worldwide to analyse and interpret signs.

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